Free Ecommerce Profit Calculator
Calculate your ecommerce profits, margins, advertising costs and break-even ROAS before selling your next product.
Your numbers (per order)
Cost of goods sold: what you pay to make or buy one unit.
Cost per acquisition: average ad spend needed to get one order.
Packaging, apps, inserts, etc.
Results
Net profit per order
$18.59
Net profit margin: 33.80%
- Total order revenueSelling price + shipping charged
- $54.98
- Total costs per orderIncludes $1.89 payment processing
- $36.39
- Break-even advertising CPAMax ad spend per order before losing money
- $30.59
- Break-even ROASMinimum return on ad spend needed to not lose money
- 1.80x
- Actual ROASOrder revenue ÷ ad cost per order
- 4.58x
Estimates only. Taxes, returns, chargebacks and other costs are excluded unless you include them in the amounts above.
How ecommerce profit, margin and ROAS work
Net profit
Net profit is what's left from each order after product cost, shipping, payment fees, advertising and other costs. A positive number means each sale earns money; a negative number means each sale loses money.
Profit margin (not markup)
Profit margin is net profit as a percentage of order revenue. Markup is different: it compares profit to cost, not to revenue. A 30% margin means you keep 30 cents of every dollar a customer pays.
Break-even CPA and ROAS
Break-even CPA is the most you can spend on ads to get one order without losing money. ROAS (return on ad spend) is revenue divided by ad spend. It isn't the same as ROI, which measures profit against investment. If your actual ROAS is above your break-even ROAS, your ads are profitable at these numbers.
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